Initiatives that address these key issues offer far more than a helping hand, they represent an investment in dignity – the empowerment of individuals by providing an entrepreneurial opportunity to secure a sustainable income and through this, instilling a sense of pride and belonging.
Investing in dignity is just what we have achieved by supporting the Supa Mama Women in Recycling programme which has already successfully empowered more than 300 women. We strive to empower many more through future initiatives in food, farming, and fashion.
Supa Mama has created women empowerment programmes, enabling the success of women-owned SMME’s through knowledge, experience and industry access.
Partnering with women entrepreneurs and empowering them with the skills and market access they need to earn an income and provide for their families, the broader vision is to foster sustainable enterprise development while enriching people’s lives.
The programme was started in 2012, and currently uplifts the lives of previously disadvantaged women –
the Mamas – who collect recyclable materials from manufacturers, businesses, shopping centres and markets that have been discarded as waste.
The collected material is purchased by Verigreen (at a premium rate compared to the industry standard) to be converted through our recycling partners into raw material – which is subsequently used in the production of our Drawstring Refuse Bags, thus completing the circle of a waste-to-product initiative.
Our Mamas are true heroes. Not only do they feed and pay for their own children and grandchildren to go to school, but they also operate within a self-sustainable micro-economy that uplifts them, their families, and communities. Their business practices inspire and uplift others and help preserve the environment by providing a valuable and crucial service to the recyclable products industry.
The dream is to one day expand the Supa Mama Women in Recycling Programme across South Africa and to empower more lives through waste collection and recycling initiatives. Learn more about the Supa Mama social initiative. Through the Supa Mama Women in Recycling initiative, Verigreen is protecting the environment by diverting waste from landfills, alleviating poverty and are growing aspirations by fostering a culture of entrepreneurship through skills training.